How much does a bookstore take when they sell my book

How much does an indie bookstore take from a self-published author when they sell my book? This is a really important figure for self-published authors to consider when selling their book.

The price of a book breaks down like this:

Retail - Price the customer pays at the register

Wholesale - Price the bookseller pays to procure the book for the store

cost of good - The price the self-published author pays to produce the book (printing cost)

(the price of writing and producing the finished manuscript is amortized into the “cost of good” and will very by situation)

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An industry-standard retail markup is 60/40. This means that the bookseller will keep 40 percent of the retail price and give the author 60 percent of the retail price. A book that retails for $10+tax means the bookseller would keep $4 while the author gets $6.

This should be considered when assigning a price for your book but there are many other market factors to consider as well including standard prices based on subject and age that affect the price as well.

How to price a book.